Video Marketing – Embrace the Trends of Mobile and Social Internet Options of Web Users

Numerous marketing alternatives exist for the aggressive and ingenious online marketers on the Web today as innovation remains to advance quickly. It might be kept in mind rapidly that one marketing strategy is making waves high and quick without losing steam or energy.

Characteristics of Video Marketing

Modern customers choose to view a video on company promos than to read it in the mail. When the videos are well produced to communicate the message in a wonderful way, videos are more amusing and intriguing than text messages.

Video marketing is swallowing up the marketplace as company owner and online marketers take advantage of on its characteristics to tempt more customers to their company brand and sites. Videos are now offered on mobile phones that are effective to accommodate videos and apps.

Rich video material that is evergreen and beneficial to customers is drawing lots of to choose video marketing over text material. Company promotion videos might be quickly produced in the very best of video formats utilizing offered devices of this innovation age in a brief time frame for a long term huge effect. The advantages of video marketing are broad and big to draw in increasingly more company online marketers to woo more customers to their company and brand of services and items.

Lots of imaginative online marketers and company owner are deploying videos as sales letters in visual kind. This is an exceptionally exceptional concept as modern-day customers are more mesmerized with a video sales letter than a real mail or leaflet presenting the very best of business or brand.

Video marketing might induce big outcomes such as viral videos that would make the day for business owner or online marketer. When a video goes viral throughout the Web, huge web traffic is anticipated to flood the web company website with more consumers and possible result in produce more sales and revenues for business profits.

Essence of Video Production

Among the main obstacles to video marketing is the production of the video. Numerous online marketers might feel frightened by this job having no technical understanding or abilities in producing a video. Contemporary innovation supplies a myriad of vibrant video production devices and options that might be used quickly without much ado.

Online marketers and company entrepreneurs who wish to take pleasure in more cost savings through video marketing might choose to create their own videos rather of contracting out to the specialists in the market which might be expensive and not really reliable. Making a video is not really tough with the vibrant devices offered in the market. The needed elements would be generally a cam or web camcorder and the best software application to create an effective video in an hour approximately for the amateur video manufacturers.

It is not required to be the ‘star’ of the video as animation is a fantastic alternative to those who are camera-shy. If the contents and lines are well prepared, there are numerous stars and starlets who might be worked with to be in a company video promotion. These people are more comfy in front of the cam to act naturally and convincingly, however they should likewise reveal interest about the brand and company product and services to be promoted through the video.

Stars might likewise be welcomed to star in the videos of companies that are attempting to woo more customers to the brand. These stars are normally called brand ambassadors who support the brand and services or items. Due to their presence and their affirmation of the brand or item, customers would be drawn to the brand even if the celebrities had only been employed for the video commercial and hadn’t used the product at all.

Excellent company promotion videos need to produce quality material that is amusing and fascinating in the .vid format. This would make the video more available by others throughout the Web to reach more possible company leads and clients. When the ideal format is turned on by an easy guideline, the system would manage the formalities instantly.

New Video Marketing Technologies

4th generation mobile interaction innovations are emerging quickly with lots of advanced and vibrant gadgets easily offered in the market. Customers are rapidly moving on from Third generation innovation gadgets to get the finest of yet to come.

Videos are downloaded rapidly at quick speeds to be seen on advanced mobile phones that are portable to motivate continuous use from anywhere. This advantages online marketers and entrepreneur who wish to promote their brand and company products all the time to a larger scope of audiences.

The majority of sophisticated mobile phones are geared up with the best elements and apps to see live videos quickly in convenience to be on par with standard mass media marketing. Video marketing projects on mobile phones are less expensive to create gradually with more vibrant devices and platforms to support the activities.

The Web is an extremely flexible platform that provides a range of channels to promote video marketing. Social network websites like Facebook, Pinterest and YouTube provide steady environments to online marketers who continuously look for chosen specific niche markets or targeted seeing audiences to take pleasure in company discount videos. Advanced video production devices and software application keep emerging to produce more vibrant and well produced videos as time passes.

A marketing video or company promotion video should include updated info that would be beneficial to the audience prior to any purchases would be triggered on the brand. Wise online marketers would determine the finest of possible company leads as targeted audiences to raise their opportunities of success with video promotions.

Online marketers might want to deploy the Animated Explainer Video Script which is vibrant in engaging the audiences. This is the most recent pattern with video marketing where even the most fascinating human speakers in the video cannot match an animated video character to win over audiences.

Shopping Centre Surveys For Tenant Mix and Planning

In this economy and the shopping centre property market, it is important to understand your customer and continually monitor their needs and requirements. Rent and leases need to be protected from the impact of the economy. Great retail properties do not just happen, they are shaped and built on to a plan.

The way to strengthen the shopping centre performance and underpin the rental is to optimise customer visitation and spending. When the rental for the property is underpinned by good levels of trade you have happy tenants. This is the fundamental focus that all Landlords, Shopping Centre Managers, and Leasing Managers should aspire to. Get the balance of rent and sales under control.

Today’s Economy and Retail Property

Given that the economy is under some pressure, this has real impact on the levels of sales that some tenants can achieve and some properties can create. In this market the tenant mix and stability for your shopping centre becomes more important than ever before.

This optimisation always comes down to the customer in every respect. Landlords and shopping centre managers in today’s economy must be ever vigilant to strengthen the property performance. Careful tenancy placement and customer interpretation is part of that process.

Without customers in a retail property today, nothing will work, regardless of how new and modern the property is. It is the experience and service that a property creates that brings customers back. Your property experience needs to be equal to or better than any other in the area. To do this you need to know what your property is trying to do and who it is trying to serve.

Customer Comfort

Any negatives that the customer sees or identifies in the property must be minimised. The customers that visit your shopping centre should ‘feel good’ regards the experience. You want them to come back often. The ‘feeling good factors’ about a property can be many things including:

1. Car park usage

2. Safety and security

3. Lighting

4. Ease of access

5. Public transport

6. Tenant mix offering

7. Presentation of the tenancies

8. Common area services and facilities

9. Price points

10. Entrances and thoroughfares

11. Demographics of the customer base

12. Special social areas and food courts to extend the visit.

13. Entertainment facilities.

Undertaking customer interviews on a regular basis is a sound and sure strategy to maintain awareness of the needs and the demographics of the customer. Customer surveys on a quarterly basis undertaken by a professional survey company, on different days of the week, will capture the sentiment of the customer. The results of the surveys can be integrated to your property business plan and budget. Regularity in the survey process is important so that you identify any changes as they start to impact on the property.


In this market, landlords and shopping centre managers should be sensitive to any negative feedback which has commonality across the customer surveys. Look for common complaints and observations that customers give you, and then adjust your property quickly to minimise impact on the rental and sales.

Competition Properties

The performance of retail properties will be easily affected by any comparable properties and competing properties nearby. This means that the new development activity in the precinct should be monitored. You can do this by keeping in touch with the local planning officers and municipal offices.

This also means that existing competing properties should be monitored for their success and service in the same market. Discretion is the name of the game when visiting and assessing competing properties given that property performance is a sensitive topic. Do however visit the competing properties on a regular basis and on different days of the week.

Vacancy Factors

The vacancy factors in competing properties can have impact on your property, especially if that other property is offering attractive incentives for new tenants. In this retail property market, incentives are very active and will sway the thinking of any prospective tenant. The reality of incentives however, is that they are not free. Some tenants do understand that fact.

Any provided incentive is (or should be) amortised back into the lease deal, so it will be paid for by the relative tenant over the term of lease. Sometimes tenants simply see the incentive offering rather than the payback.

If you are competing with another shopping centre that has seemingly more attractive incentives, part of your negotiation strategy to derail their lease deal and incentive offering could include the reminding of the tenant as to how and why incentive is recovered. To prove this to the tenant you can do an NPV (Net present value) analysis of your lease offering over the term of the lease and then compare it to the other property. It is the value of the lease over the term that is more important than the initial lease incentive. The NPV analysis will help you prove that; numbers speak volumes when it comes to negotiation.

Customer Sentiment

To keep on top of the customer sentiment, the interview process that you undertake regards your property should be carefully formulated. Some of the questions below are worthwhile incorporating into your questionnaire that is to be used by the marketing survey company.

Any property survey that you undertake should cover the following areas:

  • Visiting Who? Find out what stores your customers are visiting and for what reasons. Stores that have relatively low sales volumes may actually attract shoppers to the centres and thereby contribute to the property success overall. It is not so much the sales volume you are concerned with, but rather the profitability and the offering between tenancies. When sales are up, then your main target is achieved.
  • Sales Figures? Any service tenants that do not report sales figures to the centre management (for example banks, professional services and public facilities) frequently draw large numbers of customers anyway. That has some benefit to you. The location of service tenants in your property needs to be considered carefully. In themselves, service tenants will generate a path of foot traffic from which the specialty tenancy mix can be optimised and positioned. Service tenants unfortunately do not normally pay the same elevated levels of rental that you will achieve from a specialty retail tenant. For this reason, the location and number of service tenants in the property should be carefully considered and balanced. You would not normally give your best property locations to a service type tenancy. They detract from the retail atmosphere you are trying to create and can start to turn your great retail property into an ‘office block’. Eventually that will mean lower rent.
  • Regularity of Visits? How often does the customer visit your property and on what days? It has been shown that over half of the customers at some shopping centres visit at least once a week. In such cases this provides an opportunity to increase the range of convenience retail tenants and services across the property. That will be tenancies such as fruit and veg, bakery, news agency, chemist, supermarket, and specialty butcher. In placing these tenancies, due care needs to be given to the ‘ant track’ of people within the property, so that each tenancy can complement each other and feed sales from and to each other. It is interesting to note that the clustering of tenancies is a preferred option today when it comes to tenancy mix. The customer does not like to travel extreme distances across properties simply to complete their shopping. This means that like related tenancies should be near each other. That strategy creates the volume of sales the shopping centre requires. Should the customer be made to walk a lengthy distance between tenancies, they soon develop a reluctance to spend extra money.
  • Time and Money Spent? It is important to understand how much time the customer will spend in the property on average and in each visit. Be aware that there is a significant difference between the male and female shopper in this regard. The male shopper will typically go to the property for a small amount of goods, browse around, and then leave quickly. The female shopper will typically go to the premises to purchase a larger number of goods as well as catching up with friends. The average female shopping centre customer spends about two to two and a half hours per visit. If you find the average visit is much shorter, consider adding elements to strengthen the overall shopping experience. This can be through including physical amenities, entertainment facilities and restaurants or fast-food tenants. The demographics of the local residential area surrounding your property will tell you what people want. Also be sensitive to special case visitations to your property such as tourism, and that which comes from the passing highway or freeways. Both of these will dictate shifts in your tenancy mix to serve this special type of customer and the reason they have visited your property.
  • Popular Stores? Find out how many and what stores the customers visit each time. Note that this may change on certain days of the week given that the payday for pensioners and business workers generates a shift in shopping patterns on those days of the week.
  • Single Visit Spend? Many shoppers enter only two or three stores on any single visit to a shopping centre. In such cases, consider accommodating larger tenant units or premises, which may be more effective than a greater number of small tenants in generating the sales that you and the tenants need.
  • Spending Pattern? The spending pattern for each tenancy type needs to be categorised. You also need to know an average spend that people undertake and in what categories. In many property situations, the turnover figures from the tenancies are gathered each month to compile a confidential survey for the property manager and or the landlord. This allows property performance to be monitored and decisions taken where a segment of retail shopping is underperforming or overperforming.
  • Genders in spending? Females will continue to make up the majority of the customer base for shopping centres, but males between ages 25 and 44 often spend substantially more per visit. If this is not the case in your property, a remerchandising program could concentrate on increasing the space allocated to menswear, sporting goods, electronics and other male-oriented categories.
  • Special Customer Groups? Other key customer groups whose spending should be respected are seniors and children, both of whom have significant spending potential, but may not be adequately served by the current tenant selection. Always concentrate your identified shopping groups within the property to cross sell between adjacent tenancies. For example, concentrate your shopping segments for groups such as male shoppers, female shoppers, children, entertainment, tourism, leisure, and food. This will help you will generate more vibrancy in the property. That can only mean more sales.

Ask About Improvements!

The future of property is perhaps even more important than the matters of today. An effective customer survey in a retail property should therefore ask about what specific stores and store types customers would shop at if they were added to the property and what improvements could increase their shopping enjoyment. You can also do a detailed probing for this market intelligence in informal focus groups.

As shopping centres mature and the demographics and shopping patterns change, shopping centre managers and leasing professionals must respond with remerchandising and expansion programs that better serve their markets. By using historic sales, the current space distribution and customer survey information creatively, owners and managers can increase the effectiveness of their leasing strategies.

I Want to Work at Home

I have now achieved my dream of working at home, I wanted to run a business from home for many years. When the children were young I spent 15 years self-employed, working as a sales agent and loved it. I always wanted to return again to that status. I loved the freedom, being autonomous, no boss, the decisions were mine, good and bad.We survived and had a pretty good lifestyle, our own house, car, holidays and the usual trappings of family life; especially satisfying considering I was a single parent.Once again many years later I am again working at home and I would like to introduce you to the lifestyle and how you can make this happen too.Have you ever considered an online business, basically needing only a laptop and an internet connection? That wasn’t what I did years ago but with the technology nowadays it can be an excellent choice. You don’t need to have great computer skills, just the willingness to learn and your capabilities will develop. You will need commitment and determination to succeed and a bit of patience.If you choose affiliate marketing, probably the simplest form of online marketing you can do as much or as little of the work involved as you wish. In the simplest form you find a successful mentor who offers excellent training and support and takes care of virtually all the necessary work; the professionally written sales pages, delivery, customer service and payments also sometimes providing instruction videos and manuals,. Your role is simply to direct traffic, (customers) to the sales pages in return for payment, there may be full instructions provided to do this, depending on your mentor. However lots of traffic techniques can be found on the internet.Of course it takes time to set up a business, follow instructions, develop the necessary computer skills and techniques and start making an income. It doesn’t happen overnight but it is quicker and a lot cheaper than building a conventional business with premises, staff etc.I would recommend starting whilst you have paid employment as like any business you will have expenses and a learning period. However the challenges and thrill of watching a business you have created from nothing grow and flourish is tremendous. Begin as a hobby business and enjoy the journey; save yourself the stress of needing to earn immediately. In time you can develop your business to the size that suits your time commitment and is right for you.Best wishes for your new exciting venture.